Article - Next gen Maverick is very important to Ford

[Bdesign]

https://www.autoblog.com/features/fords-most-important-truck-right-now-might-not-be-the-f-150


Next gen Maverick is very important to Ford. I see a hybrid Lobo (Lincoln Nautilus drivetrain) and King Ranch in the future + more options to pick from

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[Scott Asheville]

I read this and was totally unimpressed with both the author and his premise. He seems to be unaware of the Ford Skunkworks BEV due to be announced at the 12 January Detroit Auto Show and on sale June 2027. He also seems unaware that CAFE targets have been relaxed. He doesn't know the difference in margin between Maverick and F150.

Total waste of time to read this trash. The Maverick is not critical to Ford's future, or its present. It's a low-margin player at the low margin end of the market. Even though a next gen Maverick is coming, it's only coming so that Ford can take even more cost out of the product. Ford could continue selling the current Maverick for a decade. And they've milked platforms that way in the past. You make the most profit in the middle to late in a platform's lifecycle.

I have a strong suspicion the article was mostly penned by an AI. It's disjointed. Its premises are unsupported. It throws out unsubstantiated assertions. It shows an unawareness of what's going on both at Ford and in the worldwide auto industry.

Garbage.

 

[Mavster Mechanic]

Edited by AI for sure if not written by it.

Telltales:

Over use of hyphens.
That article has a bunch. Not definitive, but borderline.

Any use of long hyphens.
Article has a couple.
Like two stuck together but no joint in the middle. -- not this --

Do you know how to type a long hyphen? No human does. It is not a key on a traditional keyboard.

 

[babytruk]

Author was from Asia where the Maverick doesn’t exist and his subject specialty is EVs so it was a disappointing read for me.
It’s like North Americans thinking the already existing foreign compact trucks are great. He doesn’t know the Maverick like we don’t know the Ramcharger, Stout, Saveiro, Montana, etc…
He could probably write a bit about the Chinese EVs, but he may be relegated to honesty and choose to skip it.

 

[bgn]

In Ford's eyes, compact = cheap. I don't see King Ranch or Platinum making their way to something that starts at 25-26k.

 

[Milous]

Next gen Maverick is very important to Ford.

The (worthless) article mentions absolutely NOTHING about the "Next gen Maverick" (being very important to Ford).

It also appears to be more than a year old.

 

[710-oil-614]

The Maverick is important for Ford in that it gets people into the brand at a price point they otherwise would have gone to Honda, Toyota, or another manufacturer with a lower cost vehicle.

Now Ford has captured their sales and if they do a good job (lol) will be poised to graduate them to more expensive trucks and SUVs. Farley has said this before.

While I love my Maverick it hasn’t earned any brand loyalty from me. I own it because no other efficient AWD hybrid truck that can tow 4K lbs and 1300lb payload exists currently.

If other truck offerings get close to Maverick efficiency while offering increased capabilities I’ll be gone.

Looking at you next-gen Ridgeline!!

 

[Blue_Max]

From the article:

In 2025, the Maverick Hybrid out-sold the F-150 Lightning EV by nearly a 3-to-1 margin (81,034 Maverick Hybrids vs. 27,307 Lightnings).

Of course it did. Look at the price difference!

 

[Blue_Max]

Edited by AI for sure if not written by it.

Telltales:

Over use of hyphens.
That article has a bunch. Not definitive, but borderline.

Any use of long hyphens.
Article has a couple.
Like two stuck together but no joint in the middle. -- not this --

Do you know how to type a long hyphen? No human does. It is not a key on a traditional keyboard.

There's no such thing as a "long hyphen." There is a hyphen, an en dash, and an em dash. Most software (such as Microsoft Word or Outlook) automatically converts two hyphens typed together into an en dash.

In Word, to type an en dash you hit Ctrl and the minus sign. To type an em dash, you hit Ctrl + Alt and the minus sign.

An en dash is called that because it is the width of a capital "N" in whatever font you're using. An em dash is the width of a capital "M" in whatever font you're using.

An en dash is used for a range, such as 2022–2024. An em dash is used for a complete break in thought—humans do that all the time.

 

[Glen Baker LLC]

 

[OldNavyGuy]

https://www.autoblog.com/features/fords-most-important-truck-right-now-might-not-be-the-f-150


Next gen Maverick is very important to Ford. I see a hybrid Lobo (Lincoln Nautilus drivetrain) and King Ranch in the future + more options to pick from

Paywalled when using an ad blocker.

 

[Tbone289]

There's no such thing as a "long hyphen." There is a hyphen, an en dash, and an em dash. Most software (such as Microsoft Word or Outlook) automatically converts two hyphens typed together into an en dash.

In Word, to type an en dash you hit Ctrl and the minus sign. To type an em dash, you hit Ctrl + Alt and the minus sign.

An en dash is called that because it is the width of a capital "N" in whatever font you're using. An em dash is the width of a capital "M" in whatever font you're using.

An en dash is used for a range, such as 2022–2024. An em dash is used for a complete break in thought—humans do that all the time.

Thank you, brother nerd, from saving me from having to explain that.

 

[Bob The Builder]

Since getting married in 1974 and needing to stop wasting money needlessly on vehicles I only wanted not needed I starting keeping each vehicle for approx. 175,000 miles each. (Yes, it hurt like a bitch getting rid of that 440-6 Mopar beast but I saved a ton of money on speeding tickets.) It has worked out great for me except once but that was a GM product so I will just leave it there.

Based on my driving of 3500 miles per year I will be ready to upgrade to a nexgen Maverick in the year 2070. I will be in the neighborhood of 124 years old unless i pick up the pace a bit.

Have I mentioned previously here that I love my Maverick more every time I drive it.

 

[Blue_Max]

Thank you, brother nerd, from saving me from having to explain that.

I've been working as an editor since 1990. I don't use AI.

 

[Blue_Max]

Paywalled when using an ad blocker.

Free if you don't use one.

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